It allows customers to skip cashier queues by scanning products’ batch codes and directly paying via digital payment software. Walmart’s mini-program “Scan to Buy” is a hit thanks to its high usability and simplicity in use. Finally, there should only be 3 to 4 max steps to complete the task. Secondly, focus the interface elements on the tasks at hand and minimize any distraction to the attention.
#Wechat mini program design template how to
The first few seconds of entering a mini-program are crucial to understanding its functionalities and how to interact with it, and each screen should have a clear focus and flow outline.īrands should focus on the “extreme usability” and fast-learning of the interface since you can’t expect the users would learn with repeat use. So brands should not expect that users would get used to them by repeated usage and easily explore all their features over time. Mini programs are meant for “use and forget”. Design for simple, specific tasks and instant understanding Users can access mini-programs through many touchpoints such as Official accounts, Wechat Moment advertising, search, scan, share… Among them, sharing is the number 1 entry point.ģ. 95% of commerce brands have a mini-program.This innovation is even considered to define the “Post-App Age”. WeChat mini-programs have been in constant growth since the beginning of 2018. They enable to provide advanced features to users such as e-commerce, task management, coupons, etc, and are excellent Wechat Marketing tools for brands that are smart about it. WeChat mini-programs are “sub-applications” within the WeChat ecosystem. This article will give you interesting key points to keep in mind from this presentation. Among them, there is “Best practices for killer Wechat Mini Programs in 2019” provided by 31Ten. I was very enthusiastic and amazed by multiple deeply-analyzed information presented by speakers. This is one of the most well-invested conferences in China focusing on Chinese social media, digital marketing, and smart retail. I attended a conference called “China Chat” in Shanghai last week.
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